This training took place in Ljubljana, Slovenia on 29-30 May 2024, followed by a working group meeting on 31 May. It was aimed at communication experts within Equinet members or other staff interested in AI and communication.
On 13 February 2025 the Follow-Up Training will take place online.
Background
With the advance of AI tools, the Equinet working group on communication strategies and practices wants to explore how AI tools can be effectively and ethically employed in their daily activities.
Artificial Intelligence (AI) is poised to reinvent the entire communication industry and pave the way for new ways of working by eliminating monotonous tasks and expanding creative potential. While AI has the potential to change the way we work if we understand how to apply it effectively, it also comes with ethical concerns that we need to consider, especially in the field of communicating equality.
Objectives
This training aimed to explain how to effectively and ethically utilise AI to promote and support equality and non-discrimination within the context of Equality Bodies.
Understanding AI in communication: Practical application
- Introduction of various AI tools (for writing, creating photos and videos, trend identification)
- How to use AI tools in communication
- Developing and personalizing messaging
- Managing media contact lists
- Social media management
- Uses of AI tools to identify trends
Future-proofing AI in communication: Ethical questions
- Potential ethical challenges and issues that could have an effect on a diverse array of practices, production procedures, and workflows
- Implications of AI for credibility in public communication
- Reliability of products generated by AI
Communicating about AI
- AI implications for public opinion and political communication
- Fake news and deep fakes: social media, truth and AI
For further information, contact Teresa Pedreira (teresa.pedreira@equineteurope.org).