This practical training on improving the media relations of Equality Bodies took place in person in Zagreb on 24-25 May. It was aimed at members of the Equinet Communication Strategies and Practices Working Group.
On 6 February 2024, Equinet will hold an online follow-up to the training. More information available soon.
To do their work efficiently – promote equality and help fight discrimination – Equality Bodies need to be visible to, well known by and able to reach various audiences – vulnerable groups, NGOs, politicians and other decision makers as well as the media (both journalists and editors). Among all these audiences, the media have the most potential to help reach other target audiences and multiply messages. They can do it on a much larger scale than we can in direct contact or that other audiences can as multipliers.
So what do we mean by having good media relations? Ultimately, that an Equality Body has the:
Aimed at members of the Working Group on communication strategies and practices, or any colleague who wants to develop their knowledge and understanding of the media, participants of this training learned:
Throughout the training, participants shared their good/bad experiences and discussed challenges in media work.
This report summarises the learnings of the training and includes practical guidelines Equality Bodies to better understanding how the media works, enhancing media relations that will lead to more visibility of the NEB, and developing skills to train your heads/spokesperson to perform better in statements and