Authors: Dora Meade, Elena Blackmore, Bec Sanderson
Why do stories matter? What is framing? And how can we create the right messages to talk to a given audience?
‘Framing Equality: Communication Handbook for Equality Bodies’ explains the importance of framing – how the stories told interact with our thinking – and explains how to craft our communication to create sustainable social change.
This Handbook aims to provide a snapshot into the shared and distinct communication challenges facing equality communicators and campaigns right now. It incorporates research insights, examples and interactive activities to offer a practical and creative guide for your communication.
For a more indepth look at how to communicate for LGBTI equality, please have a look at ILGA-Europe’s Toolkit. It’s written with a focus on European LGBTI activists, but like ours, could be useful to others with a similar vision.
Number of pages: 47