Equinet is currently seeking trainers to build the capacity of communication staff of equality bodies on optimising web content, social media positioning, as well as measurement and evaluation.
Background
Equality bodies are independent public organisations contributing to an awareness of rights and a societal valuing of equality as well as assisting victims of discrimination and monitoring and reporting on discrimination issues.
To support this work, each organisation’s digital presence should be strong, clear and accessible, with information that is easy to find. This should serve as a valuable resource for all audiences, most importantly citizens, non-governmental organizations, state and local institutions and legal practitioners.
Digital media should therefore be an organisation’s first thought, not an afterthought. A well-designed and strategic online presence will make it easier for victims of discrimination to find the information that they need from the equality body, as well as helping the equality body to disseminate their work (recommendations, educational materials etc.) to the relevant audiences more effectively.
Equinet’s Working Group on Communication Strategies and Practices gathers communication experts from equality bodies, and those working with digital communication would be the participants of this training, besides the staff from Equinet Secretariat.
Proposed Training
This 2-day training, due to be held at the end of June, aims to help staff of equality bodies learn how to elevate their online presence, by focusing on:
Optimising website content
- Web content organization and accessibility – to make the website logical and user friendly
- Basics of Search Engine Optimisation (SEO) and getting the most out of available tools (Google Analytics Data studio, keywords search, etc.)
Social media positioning
- Key questions and tools to understand which target groups are best accessed through the different social media channels
- How to adapt strategies to create content that matches chosen platform’s format, and possibly stand out in a positive and engaging way, primarily in tone and style
Measuring and evaluating website and social media activity
- Essential data to follow and tools that provide them
- How to set goals and evaluate activity
- How to create data driven content strategies
Tasks, Requirements and Budget
We would expect the trainer(s) to prepare the agenda, in consultation with the Equinet Secretariat and representatives of the Working Group and deliver the training (in person or hybrid-format to be expected). Following the training, we would expect you to follow up with written guidelines (including check lists) for equality bodies on:
- How to best optimise website content (and what to avoid)
- How to successfully position themselves in social media (and the pitfalls involved)
- Use tools to measure and evaluate online activities (website and social media), with comments on their most important (dis)advantages.
Finally, we would like you to participate in an short online meeting about 6 months after the training, in order to give feedback to colleagues who share their results (experience, lessons learned, success), or answer any concrete questions they may have.
To successfully carry out these tasks, the selected trainer(s) is/are expected to demonstrate:
- Proven knowledge and experience in developing, evaluating and upgrading online presence, preferably related to equality or to another area, but for a public organization
- An understanding of how to apply these to the fields of equality and human rights and for a public organization
- Knowledge of the work of national equality bodies and their diversity
- Excellent drafting skills in English
Equinet has a budget of 5,000 euros to deliver the training & written materials. In addition, Equinet would cover any travel and accommodation costs, as well as local travel and subsistence expenses.
Timeframe
The indicative timeframe is as follows:
- 18 April: Call for proposals closes
- 2 May: Result of the selection process
- 9 May : Start of the work based on kick off meeting with Equinet & Working Group representatives
- 18 May: Launch of Registration for participants
- 29-30 June or 30 June-1 July: Training (location still to be decided)
Terms of Reference and Applications
The complete terms of reference can be found here. The application should include:
- Brief approach, methodology and timeline proposal
- Letter of motivation explaining your interest & relevance for this training
- CV of the trainer(s)
- Proposed budget
Please send your application to Teresa Pedreira, Communication Officer (teresa.pedreira@equineteurope.org) by 23:59 on 18 April, with the subject ‘Online Presence for Equality Bodies – Trainer Application’.