How can we effectively communicate around human rights and equality? Equinet has teamed up with human rights and equality institutions from across Europe to give you the keys to unlock the door to successful human rights communication!
What are the 10 Keys?
Speaking up for human rights and equality has never been more important! But how can we bring people together and cut through the noise?
Equinet and human rights organisations across Europe have been working to deliver an up-to-date version of the 10 keys to effectively communicating human rights. Each key invites us to consider an important aspect of communication that encourages us to think more deeply about our audiences, our partnerships, and our ways of working.
The 10 keys are:
- Outline your Objective
- Activate your Audiences
- Voice shared Values
- Create Coalitions
- Mobilise your Messengers
- Harness Hope
- Shape your Story
- Pick your Platform
- Lead through Language
- Tailor your Timing
Re-launch of the 10 Keys
This revamped version of the 10 Keys was launched during the Fundamental Rights Forum in October 2021. You can watch here the official launch, including an interview that took place between our Head of Communication and Membership, Sarah Cooke O’Dowd, and Friso Roscam Abbing, Advisor on Communication at the Fundamental Rights Agency.
Where can I find out more?
The 10 Keys currently exist as videos and flipcards, which give short tips on why each key is important, as well as the main ways to put it into practice.
- Videos: See the videos promoting each key (in English) here.
- Flipcards:
Download the flipcards is 28 different languages here.
Order printed copies of the flipcards here.
Background
In 2018, the EU Agency for Fundamental Rights (FRA) launched the previous version of the ’10 Keys’. Translated into twenty-four languages, they were widely shared and appreciated by all kinds of people working in and for the European human rights sector. When it came to thinking about how to update a new version of the ‘Keys’, FRA then brought together inter-governmental organisations mandated to protect and promote equality and human rights in Europe, who agreed to make this their joint project, with the ambition that it will evolve into a digital, living tool, with e-learning modules and other supplementary resources attached to it. That group consists of high-level communication experts from the following organisations, who meet regularly to share and exchange challenges and solutions to communicating human rights and equality:
- Equinet, European Network of Equality Bodies
- UN Office of the High Commissioner for Human Rights (OHCHR)
- Council of Europe
- Council of Europe’s Commissioner for Human rights
- European Network of National Human Rights Institutions (ENNHRI)
- Organisation for Security and Co-operation in Europe (OSCE)’s Office for Democratic Institutions and Human Rights (ODIHR)
- European Commission DG Justice
- European Union Agency for Fundamental Rights (FRA)